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In 2005, Ronel Jordaan, having been a textile designer for 26 years, began
researching the possibilities of using felt as a creative medium. Entirely selftaught
and following her own creative instincts, she began to turn fine gossamer
thread into robust felted forms.
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wool into shapes in nature that inspire her, she found her direction and started a
small home industry.
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Next she trained a handful of women to help her.
Recognized for their originality and design uniqueness, her creations found an
immediate market. Within a year she sought bigger premises and a year after
that she needed to expand further.
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She has applied the felting process to create a panoply of textures and shapes, of
leaves and flowers, webs, thorns, hides and bark. The most recognizable of all
her products are her pebbles and rocks.
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Her range is continually expanding, from accessories, scarves, shawls and wraps
to household objet, carpets, lamps, and throws (See Product Range).
Registering her own trademark, the Ronel Jordaan™ label is today found across
the western world, from Canada, to the US, London, Paris, through Germany, the
Netherlands and Italy.
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